Search engine optimisation Tips and Tricks
Are you looking for new customers? Don't worry, they are looking for you too! Now all you need to do is get popular with Google, MSN and Yahoo so that they can find you.
Mass Media V's Search
Every day, businesses all around the world go fishing. Lets call their message the bait and the world the ocean (credit to Brooke Fogarty for the analogy).
The ocean is wide and the fish in it are diverse. You only want like a particular type of fish but you don't know where they are. You simply dangle your bait on the telly, billboards, in the papers and magazines all the time hoping for three very specific conditions.
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The right type of fish comes wandering by
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The fish is hungry
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The fish can remember your details long enough to get in touch
Problem: fish do not have very strong memories (think Goldfish)
The Google Effect
Google has revolutionised internet search by making it possible to find just about anything by typing a few words into a little box.
With Google leading the way, Yahoo, MSN and a plethora of other search engines have picked up their act and it is now universally acknowledged that if you are looking for information, search is king.
Search is delivering more customers to businesses than ever before because..
1. The right kind of fish is searching for you (no bait required)
2. The fish is hungry (or else why would they be searching?)
3. The fish can simply click through to your website - no memory required.
Three steps to search success
Find out what people are searching for
Invest in an information management system like iStudio CMS and become relevant
Network with other relevant websites to raise your profile further
Helpful SEO Links
adwords.google.com/select/KeywordToolExternal
Yahoo / Overture Keyword Tool (Australian Market)
Yahoo / Overture Keyword Tool (Global Market)
Yahoo Sponsored Search Program
Google Adwords Advertising Program
Google keyword analysis tool
Send us an enquiry for a full service SEO solution with defined objectives that ensure you get the response you want
or...
Click on the learning resources above to become empowered with the knowlege to do it yourself.
iStudio
info@iStudio.net.au